New google algorithem updatePenguin 3

Google’s Matt Cutts used Twitter this afternoon to announce that Google is launching the latest “data refresh” of its Penguin spam-fighting algorithm today and that it will affect searches across multiple languages.

Including the original Penguin algorithm launch in late April, this is the third update, so we’re calling it Penguin 3 and avoiding the previous 1.1, 1.2, etc. naming scheme, just as we’ve done with the Panda updates.
Penguin Releases So Far

Here’s the list so far, showing when each Penguin update came out, the percentage of English-languages queries it was said to impact (other languages are also impacted, but we’re using English as a consistent baseline):

Penguin 1: April 24, 2012 (3.1%)
Penguin 2: May 26, 2012 (less than 0.1%)
Penguin 3: Oct. 5, 2012 (0.3%)

Some Details On Penguin 3

Matt Cutts, chief of Google’s spam team, posted about the Penguin update in a series of tweets. The first said that a Penguin data refresh is on its way and that about 0.3 percent of English-language queries will be “noticeably affected.”

Google New Algorithm Launches “Penguin Update”

Google has named its latest web spam algorithm update Penguin at 234 April 2012. For those who believe their search rankings have been wrongly hit by this update, or if you’re seeing spam Google missed, Matt Cutts has announced the arrival of a feedback form.

The idea behind the so-called Penguin update is straightforward and apparently benefiting for the search landscape: produce great content, avoid webspam techniques (keywords stuffing, link schemes and such) and rank high,” says Viktar Khamianok, CEO, Link-Assistant.Com. “However, the last week has shown things seem to be a little more complicated: some webmasters have already reported on dramatic traffic drops, others are worried their turn is yet to come. To give the SEO community a hand, we have put together best tips to survive Google algo update unaffected.”

Avoid links to web spam:-

1. Keyword stuffing

2. Link schemes

3. Cloaking, “sneaky” redirects or “doorway” pages

4. Purposeful duplicate content

Our search engine spam penalties page explains more about these types of common spam..