Google has recently changed the layout of Google Plus Local pages to a more integrated experience. With the layout changes to Google Plus Local Pages, customers now can display information in a wide-screen (in contrast to the old vertical everything-to-the-left layout).
One of the first things users notice when accessing their profile pages is the larger and more prominent cover photo. Google Plus is moving towards a “cards” style display of content in each section.
This Google Plus Local Update has its changes that might turn best SEO practices for Google Places (Google Plus Local) around. Business owners liked the ability to analyze performance data for the old Google Places for Business, now that service is available for Google Plus Local.