SEO Interview Questions and Answers:

1. How many target keywords should a site have?
Ans:- I advise not more than three or four well related keyword phrases. This allows for more effective optimization.

2.What is the PageRank algorithm?
Ans:- In simple terms, Google uses the gross number of inbound links to a page to determine how important the page is. This "pagerank" has little related to actual search results but can make a difference on user behavior........

3. Have you created any SEO tools either from scratch or pieced together from others?
Ans:- No, I do take advantage of many tools already available on the web in addition to SEO programs that I have purchased.

4. What do you think of PageRank?
Ans:- In relation to SEO projects, it is relatively unessential but can give an beckoning of how much work has to be done in gaining inbound links.

5. What do you think of using XML sitemaps?
Ans:- I use them. They are an additional tool to help the search engines when they crawl a site. There isn't any requirement for any sitemap and your pages will get indexed without them if you pay close attention to navigation within your site.

6. What SEO tools do you regularly use?
Ans:- Keyword analysis tools, keyword density tools, index checking, backlink checking, wordprocessor to check spelling and grammar, HTML validation and others.

7. Under what circumstances would you look to exclude pages from search engines using robots.txt vs meta robots tag?
A. Usually I would use the robots.txt to keep a search engine from indexing an entire directory on a site. This would often be directories dealing with admin functions or directories that only contain script or image libraries.

8. What areas do you think are currently the main in organically ranking a site?
Ans:- Text on page! Search engines utilize text and only text in providing search results. That text is found in many place including the URL and title of your pages plus the visible text you place on your pages.

9. Do you have experience in copywriting and can you provide some writing samples?
A. My experience in "copywriting" is limited to my site at This is a blog about outdoor recreation in Nevada and so far is placing well in search results.

10. What is Search engine submission?
Ans:- Search engine submission refers to getting your website listed with search engines. Search engine submission form, only the main URL of the site is required, the rest of information will be found by search engine’s crawler.

11. What is various step to optimize a website?
Ans:- 1. Perform a keyword analysis to find best performing keywords that should be used for that site and for individual pages of the site
2. Analyze site content to determine usage of relavant keywords and phrases. This includes visible text as well at title, META tags, and "alt" attributes.
3. Examine site navigation
4. Determine the presence of robots.txt and sitemap and examine those for effectivenes.
5. Make recommendations for changes needed for the site and each individual page.

12. What is the most crucial 'on page' elements
Ans:- 1. issue is visible text being relevant to expected search terms.
2. would then be page titles
3. is navigation and "alt" attributes for navigation items and link text.
4. would be "alt" attributes for image and other media presented on pages.

13. What do you think about link buying?
Ans:- There are other effective means of paid marketing. One exception would be purchasing listings in highly classical directories such as Yahoo directory.

14. What is Latent Semantic Analysis (LSI Indexing)?
Ans:- LSI indexing ries to overcome the limitations of "literal" search term matching . For example, if someone is searching for "hiking in Norhter Nevada" a literal search would only match the words used without taking into account words such as "hike", "hiked". LSI can give more relevant results because it does take word usage and context into account determining what a page is "about" rather than a strict reliance on literal wording.

15. What is Phrase Based Indexing and Retrieval and what roles does it play?
Ans:- In regards to search results, this is a method that search engines such as google use to determine relevance of a page based on phrases acutally used in a document. For example, for those who have a page instructing people on wildlife photography, the search engine would reasonably expect to see terms and phrases such as "selecting a camera", "appraoching wildlife", and "low light photo conditions". Related phrases will add to the relevance of a page where unrelated phrases will reduce the relevance of a page. This is one technique that Google is using to weed out "spam" sites.

16. Is there a difference between SEO and SEM?
Ans:- Seo is search engine marketing and is the process you use in getting your pages to place well on search results. SEM is search engine marketing tactics and involves purchasing advertising space on search result pages. Sponsored listings are SEM. Both are related though! When using Google Adwords, the better you optimize your pages for search, the less you will end up paying for your selected keywords in the PPC campaign and the better placment your ads will get.

17. What type of strategies do you normally implement for backlinks?
Ans:- I check the competitors backlinks to find hightly relevant sites and request a link from them. If reciprocal linking is required, I may be able to place a lik back to them in a relevant portion of a page on the site but if not, I will state so and may not gain that link. Another method I use is to submit press releases to relevant media.

18. What is defferent between HTML and XHTML?
Ans:- HTML, the language was lacking the proper means of influencing the display of content. HTML document was visually presented better while leaving the mark-up clean and meaningful. XHTML standard was influenced by the standard of HTML and XML, and was design to be used in XML-Complaint environment, and yet compliant with the standard rules of the HTML 4.01 user agents or browsers. HTML is based on SGML which allows removing tags but XHTML is based on XML which do not allow removing any tags.

19. What things wouldn't you to do increase rankings because the risk of penalty is too high?
Ans:- I would avoid any site with the appearance of a link farm. I would also avoid any "spam" practice such as unsolicited email campaigns, certain affiliate advertising sites, sites that re-direct visitors to your site, and anything resembling the practices of Zango.

20. Why might you need to use nofollow on an internal link?
Ans:- Many sites have shoping carts and member login or logout links. This sort of link is simply an administrative function and does nothig to contribute to site content. The search engine does not need to index those pages.

21. Are you familiar with web analytics?
Ans:- Yes I am and the tool I use most frequently is Google's webmaster tools. I also use the available Yahoo hosting tools for my own sites. Knowing what search terms your visitors are actually using to find your site along with where those visitors are coming from will help refine SEO efforts. The quantity of time each visitor spends on your site will help in determining if content changes are needed.

25. What role does social media play in an SEO strategy?
Ans:- Social media such as social networking sites and news sites can provide for viral marketing. Viral marketing has proven to be powerful if the content of a site is appealing.

22. How can you evaluate whether an SEO campaign is working?
Ans:- The main indicator is to perform a search on all major search engines using the keywords/ keyphrases I am optimizing for. An analysis of those results will help to determine if optimization has gained in the results or lost ground. This analysis should be done over time as each search engine will update and index on a varying schedule. Another aspect is to use website statistics to determine where traffic is originating.

23. What does competitive analysis?
Ans:- Competitive analysis means taking a close look at websites that rank highly in search results and comparing those sites to the one you are optimizing. They have employed methods that are working and are a valuable source for ideas.

24. Give me a description of your general SEO experience.
Ans:- My experience is mainly with my own site at and one other site So far, my site is on page one for narrow search terms involving outdoor recreation in all country. The other site has gone from not being listed at all in the first 10 pages of any search result to being in pages 2 and 3 of a couple of search engines.

25. What is the difference between PageRank and Toolbar PageRank?
Ans:- The original page rank estimated by Google can not be demarcated by anyone. The tool bar page rank which we see in Google toolbar and other tool bars are just an presence. The higher your pagerank is the more pages google will crawl on your site and the increased frequency in which they will visit your site. The actual number of your page rank is only known by google, inside the googleplex. No one outside google knows what the exact Page rank of a given page is at any one point. Google toolbar is vague and often irrelevant. It varies from datacenter to datacenter and is never in “real” time. A page could have a PR 6 score but show TBPR of only 2 because it has not been updated in months. TBPR is a vanity stat in today’s game and should not be relied on for any valuable meaning.

26. Why does Google rank Wikipedia for so many topics?
Ans:- Wikipedia is an established authority! As such, it is referenced by huge numbers of other documents with relevant text associated with links back to Wikipedia.

27. What is Black Hat SEO ?
Ans. Race Among websites to attain High Ranking has brought about a Number of methods and technique used to achieve this goals. These Methods can be characterized into two Groups depend on there acceptability to search engines.
White Hat SEO – SEO Methods that conform to search engine Guidelines are White Hat
Black Hat SEO – SEO Methods those are viewed as less acceptable are called Black Hat

28. What is Cloaking ?
Ans:- Cloaking involves having two separated pages one to show to google bot and other to show to your sites visitors
Que 10 ) What is Blog Flipping ?
Ans Practice of selling Blog to other one after it attains popularity and traffic.

29. What is PPC
Ans:- PPC method of Online Advertisement where you pay per click when visitor type your ad displayed on search engine

30. What is Value of Title Tags used in Website ?
Ans:- Title is Vital to your SEO Efforts. Each Page need to have a Unique Title that accurately describe the content containing in that pages.
Reason : Page title is important because this is what will be displayed in the result section of search

31. How Keywords are Choose for Optimization ?
Ans:- The Success of Choosing Keywords is to pick the Keywords that are Popular, related to your content and effective. Avoid the practice of overusing or over stuffing your keywords. Stick to density of 3-4% per page on your top keywords for the best effect.

32. What are Meta Tags .
Ans:- They are keywords that are Hidden in the Code of your Page. Search Engine can see and Viewed them but generally your visitor. . The META keywords tag is not much of a factor in the major search engines but should not be overlooked. The most important META tag for SEO is your page description. Search engines do take advantage of this tag but this doesn't outweigh the title or visible text. The META keywords tag is not much of a factor in the major search engines but should not be overlooked.

33. What is the difference between Indexing and Caching?
Ans:- Indexing is a process to make a webpage searchable on search engine whereas the process of caching refers to providing a reprinting content snapshot. Google also takes a snapshot of each page on a website and stores it in a different data base which is known as cache data base. If you click on the “Cached” link, you will see the web page as it looked when we indexed it. while, Google creates the index and the database of documents that it accesses when processing a query.

34. What is Google Bombing and Google Bomb?
Ans:- Google Bombing is one of the traditional SEO techniques in which spammers used to build back links in bulk with a common anchor text which is not related with the subject matter of the concerned website in order to get top positions on the search engine result pages (SERP).

35. What is E-Mail Marketing?
Ans:- Email Marketing is a part of Internet marketing in which we make a direct mail marketing campaign for the promotion of a product or any service provider. It is very effective way I am going to explain it just right below for better understanding.

36. What is feed burner?
Ans:- Feeds are a way for websites large and small to distribute their content well beyond just visitors using browsers. Feeds permit subscription to regular updates, delivered automatically via a web portal, news reader, or in some cases good old email. Feeds also make it possible for site content to be packaged into "widgets," "gadgets," mobile devices, and other bite-sized technologies that make it possible to display blogs, podcasts, and major news/sports/weather/whatever headlines just about anywhere.

37. What is Web 2.0?
Ans:- Web 2.0 technologies are good but only if you are helping your users in a proper manner, you should not a lot of spam, if you do so then its your site which will be at loss. Basically all social bookmarking sites ,forums blogs,directories are based on web 2.0 and they are helpful to do Off Page optimization of a website. Web 2.0 technology helps bring together interaction among individuals, information and data to drive new market opportunities and to foster communities.

38. How we used redirects?
Ans:- Here are examples of code how to redirect an old page,url and domain to a new one with most popular client+server side programming/scripting languages. We use 301 http status code (permanent redirect). If you need temporary redirection use 302 status code instead of 301.  It is better to prefer server-side redirection, because some clients are surfing with javascript and http-refresh disabled browsers.

39. How many links are in home page
Ans:- Some sites like popurls or alltop pages have >100 links on one page and they still deliver a good user experience. Yhere is no limit for anchor links in any page. The navigation should be clear and links should be placed in a hierarchy.

40. Which of the following is an ethical SEO Technique?
a. Creating a subdomain with the hottest keyword and creating duplicate copies of existing pages on it
b. Filling your pages with keywords, whether relevant to the page content or not
c. Creating a page which serves a different content to the search engine bots and different to human users
d. None of the above
Ans:- None of the above

41. What is Keyword Density?
a. The number of times the keyword is used / (DIVIDED BY) the total word count on page - (MINUS)the total words in HTML on the page
b. The number of times the keyword is used X (MULTIPLIED BY) the total word count on page
c. The number of times the keyword is used in the page description
d. The number of times the keyword is used in the page title
e. The number of times the keyword is used / (DIVIDED BY) the total word count on the page
Ans:- D. The number of times the keyword is used in the page title

42. Which of the following statements about the Google Sitemap are correct:
a.Repeated submission of the Sitemap to Google could be penalized
b.It is possible to create and submit specialized Sitemaps to Google for Video and Mobile content
c.The Sitemap acceptable to Google follows an XML format
Ans:- A.Repeated submission of the Sitemap to Google could be penalized

43. Are RSS/Atom feeds returned in Google's search results?
Ans: b. No