On-page optimization – or everything that can be done to boost your ranking on and within the web page itself – isn't the only step in your multilingual SEO campaign, but it’s a crucial one.
By concentrating a little extra effort in the following areas, you’ll help give your site the edge over the competition.
Keywords Still Count
There used to be a great deal of debate in SEO circles on the subject of keyword density. These days choosing the right keywords is still hugely important, but repetition is less so.
You certainly want the most effective long- and short-tail keywords. Solid keyword research is an essential part of both the optimization and wider SEO processes.
Once you have them though, the trick appears to be to use them in as natural a way as possible. Google and other major search engines are getting better at recognizing synonyms as well, meaning you can mix things up and no longer have to juggle content to make it appealing to both web crawlers and the human eye.
You should resist any urge to use keyword stuffing. The recent Google Penguin update to Google's search algorithm was designed to deal with keyword stuffing among other spammy techniques.
