Google has named its latest web spam algorithm update Penguin at 234 April 2012. For those who believe their search rankings have been wrongly hit by this update, or if you’re seeing spam Google missed, Matt Cutts has announced the arrival of a feedback form.
The idea behind the so-called Penguin update is straightforward and apparently benefiting for the search landscape: produce great content, avoid webspam techniques (keywords stuffing, link schemes and such) and rank high,” says Viktar Khamianok, CEO, Link-Assistant.Com. “However, the last week has shown things seem to be a little more complicated: some webmasters have already reported on dramatic traffic drops, others are worried their turn is yet to come. To give the SEO community a hand, we have put together best tips to survive Google algo update unaffected.”
Avoid links to web spam:-
1. Keyword stuffing
2. Link schemes
3. Cloaking, “sneaky” redirects or “doorway” pages
4. Purposeful duplicate content
Our search engine spam penalties page explains more about these types of common spam..
This move is similar to last year after Panda launched, when Google created a Webmaster Central thread for those affected by the algorithm change. That thread quickly filled up with thousands of responses – many of them complaints, as you’d expect after their rankings tanked, traffic dried up, and income plunged – so no doubt Google will be inundated with examples, as Google’s blog posts have filled up with comments about sites being unfairly demoted in the rankings and worse search results.