The Google Sandbox Effect

The Google Sandbox concept suggests that newer sites are sentenced by Google and if they build links too quickly they may be tenderness location from the search engine.  The biggest mistake industrious can make is short changing it's over something that may not even exist. Unfortunately, too many website owners limit their link building strategy, because they are fearful that they will have to suffer Google’s resentment.

The Google Sandbox effect is an so called obstacle placed on new websites. Even with good content many inboard links, a new website may still damaging affected by the Sandbox effect. The Google Sandbox acts as a assay for new sites, probably to desecrate spam sites from rising acutely, getting banned, and daubling the process.

Google create the Sandbox

It is thought Google created the Sandbox filter for new sites to stop spam sites that purchase many inbaund links, and rank highly for their keywords from the date of launch. As Google apparently considers a high number of links pointing to a site from the beginning to be rather suspicious, the inbound links are not considered to be natural. Another possibility is that spam sites would use various tactics to rise to the top of the search results, and gain heavy sales prior to being banned for violating Google Terms of Service; and then repeating the process continually. As a result, new sites are put on a probation period, and this effect is usually referred to as the Google Sandbox.

Minimizing Sandbox Damages

While Google sandbox is not something you can control, there are certain steps you can take in order to make the sandbox effect less destructive for your new site. As with many aspects of SEO, there are ethical and unethical tips and tricks and unethical tricks can get you additional penalties or a complete ban from Google, so think twice before resorting to them. The unethical approaches will not be discussed in this article because they don comply with our policy.

There really a Google Sandbox?

Not all SEO experts agree that Google Sandbox exists as a separate filter from other alleged Google filters. Many of them do not even agree that Google uses a system of filters at all. Skeptics believe that the phenomenon merely echoes already existing Google algorithm calculations, and the Sandbox effect is an illusion. Note that Google has all but admitted recently that the Sandbox filter is real.

Placed in the Sandbox

While all types of new sites can be placed in the Google Sandbox, the problem appears many more frequently for new websites seeking rankings for highly competitive keywords. All sites are likely to be given a term in the Sandbox, but those websites seeking rankings for keywords that are in high demand are possibly in for a much longer duration in the sandbox.

Sandbox and not a Google penalty

If a site is punished from a Google penalty, the site would not appear in the Google search engine results pages for even the less important keyword searches. The site would also show no PageRank or even a grey bar on the Google Toolbar in case of Google penalty. The alleged Google Sandbox filter is apparently designed to concern itself with the more competitive keywords as they are more likely to have spam sites, purchased inbound links Google deems unnatural, and probably more manipulation attempts being made.

Joining of Google AdWords or Google Adsense prevent being placed in the Sandbox

Joining paid programs like Google Adwords and Google Adsense will have no effect on your site duration in the Google Sandbox. Those programs could provide much needed traffic while your site remains in the Sandbox. Participation in the various Google paid advertising programs will not keep your site out of Sandbox, or shorten your stay, despite what some myths would have you believe.

There any other Google filters like the Sandbox

The alleged dampening filter on new incoming links is often mistaken for the Sandbox. Many search engine optimization experts think that new incoming links are not given immediate full credit. The purpose of that gradual passing along of Google PageRank and link popularity, is to discourage purchasing of incoming links, and various linking schemes designed only to increase a site standing in the Google search rankings.

Out of Google Sandbox 

Time is the only real escape from the Sandbox. Depending on the competitiveness of your most important keywords, that time can vary from one to six months, with three to four months being the average duration. In the meantime, continue to improve your site contents, and be prepared to make a rapid rise once the Sandbox probation ends.

Stuck in the Sandbox

While your site is stuck in the Sandbox, it best to continue adding fresh keyword rich content and new incoming links to your site. Adding inbound links will ensure that they lessen any possible new link dampening filter that might be in effect. The links would be well aged, and ready to pass along their full value of PageRank and link popularity, as the site comes out of the Google Sandbox.

So it is better to concentrate on adding more keyword rich pages, and don't forget both on page and off page factors. On the page, make sure your title tags match the most important keywords for that page. It is a good idea to add a site map and be sure that all of your pages link properly to one another with appropriate link anchor text containing the keywords for that page. Off page link anchor text should be set up to include keywords for the receiving page as well. This will make sure that when the filter is lifted, your improved site will rise rapidly to its proper place at the top of the search rankings.

Links to my website in sandbox

The Sandbox is an ideal time to start adding incoming links to your website. Because of the alleged new links dampening filter, adding links while in the Sandbox solves two filters at once. If the newly added links are indeed dampened by a filter, then their full value should take effect just as your site comes out from the Sandbox. Be sure to add strong keyword rich anchor text to your incoming links, and vary it to include several keyword combinations.

Ttakes to appear in the SERPS after leaving the Sandbox

The length of time required to achieve your site proper ranking is difficult to quantify as so many variables are taken into consideration. If you have been adding well anchor text covered inbound links from relevant websites, your rise will be much faster than someone who has not continued to add incoming links. It will also assist your site ascent to search prominence by constantly adding keyword rich content. Of course, the more competitive the keywords you are targetting, the longer and harder is the climb.

Google Sandbox be Avoided

Google sandbox can be avoided in two different ways. First way is to have a complete website already built prior to placing it online. All the content and the entire SEO of the site needs to be completed prior to going live. Your website will be ranked poorly because you don’t have any backlinks but it will not be sandboxed. Adding backlinks and promoting your site will help it clime to a better rank.

The other way is to buy existing domains with page rank. The domain with PR has already been through one sandbox time and Google will not place it there again for no reason so this is a good way to avoid being sandboxed. I would not suggest buying aged domains unless you know what you are doing because it will cost you more and you also need to go through the learning stage of website SEO. It is very important to understand how search engines work for the future success. So don’t be afraid of Google sandbox but rather look at it as a learning curve. 

Success does not happen overnight, it takes time and effort, and if you dedicate enough time and effort to your website you will be rewarded for it and you will feel proud of the work that you have done.