Use Title and Alt tag Attribute

More often then not, web addresses (URL's) do not contain the topic of the page. For example, the URL says nothing about being a place to make friends. Where a site like would tell Google right away that the site being pointed to is about making friends. So to be more specific about where we are pointing to in our links we add a title attribute and include our keywords.

Using the Title Attribute is an direct method of telling the search engines about the relevance of the link. It's also a W3C standard for making your page accessible to disabled people. In other words, blind folks can navigate through your website using a special browser that reads Title and ALT attributes. The syntax is:
<a href="" title="Web SEO Analytics">Web SEO Analytics</a>

The ALT Attribute is used for the same reasons as the Title Attribute, but is specifically for describing an image to the search engine and to the visually disabled. Here's how you would use ALT in an IMG tag:
<img src="" alt="Web SEO Analytics">